Term-C3-ADn-3Aword of mouth
type: Ontology
creation date: 2026-08-30T21:32:10+02:00
imports: http://semantic-mediawiki.org/swivt/1.0

word of mouth
type: Subject
type: Category:Marketing
type: Category:Terms
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aword_of_mouth
wiki namespace: 3032
wiki page content language: sk
belongs to field: marketing
has acceptability: Neologizmus
has approval level: 1
has definition: metóda, technika marketingovej komunikácie, ktorá predstavuje formu osobnej komunikácie a zahŕňa výmenu informácií o produkte medzi cieľovými zákazníkmi a susedmi, priateľmi, príbuznými alebo kolegami
has name: word of mouth
is related to: buzz marketing
is related to: Termín:zákazník
is related to: Termín:produkt
is synonymous with: ústne podanie
is synonymous with: WOM
is taken from: PODĽA: Kotler, Ph. et al, Moderní marketing. Praha: Grada Publishing, 2007
display title of: word of mouth
wiki page modification date: 2021-04-23T10:30:23Z
modification date#aux: 2459327.9377662
wiki page sort key: word of mouth

Termín:word of mouth# QUERYb67e170a7c2cc3a5943acd865dfbf625
type: Subject
master page: word of mouth
wiki namespace: 3032
query depth: 0
query format: list
query size: 1
query string: [[:Neologizmus]]
wiki page sort key: word of mouth

Termín:word of mouth# bba035a2f70f44b114b13ea1d9d75eb8
type: Subject
master page: word of mouth
wiki namespace: 3032
has localized form: word of mouth
is in language: en
is localization of: Term
wiki page sort key: word of mouth

buzz marketing
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Abuzz_marketing
wiki namespace: 3032
wiki page content language: sk
is related to: word of mouth
wiki page sort key: buzz marketing

komunikačné kanály
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Akomunika-C4-8Dn-C3-A9_kan-C3-A1ly
wiki namespace: 3032
wiki page content language: sk
is related to: word of mouth
wiki page sort key: komunikačné kanály

ústne podanie
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3A-C3-BAstne_podanie
wiki namespace: 3032
wiki page content language: sk
is synonymous with: word of mouth
wiki page sort key: ústne podanie

WOM
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3AWOM
wiki namespace: 3032
wiki page content language: sk
is synonymous with: word of mouth
wiki page sort key: WOM

Is related to
type: ObjectProperty
page: http://terminologickyportal.sk/wiki/Atrib-C3-BAt-3AIs_related_to
wiki namespace: 102
wiki page content language: sk
wiki page sort key: Is related to
type: wpg

Is synonymous with
type: ObjectProperty
page: http://terminologickyportal.sk/wiki/Atrib-C3-BAt-3AIs_synonymous_with
wiki namespace: 102
wiki page content language: sk
wiki page sort key: Is synonymous with
type: wpg