http://terminologickyportal.sk/wiki/Special:ExportRDF/Term-C3-ADn-3Ateleshoping_s_priamou_odozvou
type: Ontology
creation date: 2026-08-30T22:05:32+02:00
imports: http://semantic-mediawiki.org/swivt/1.0

teleshoping s priamou odozvou
type: Subject
type: Category:Marketing
type: Category:Terms
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Ateleshoping_s_priamou_odozvou
wiki namespace: 3032
wiki page content language: sk
belongs to field: marketing
has acceptability: Odporúčaný
has approval level: 1
has definition: jedna z metód, techník marketingovej komunikácie, realizovaná pomocou televíznych reklám a spotov, ktoré obsahujú prvok reakcie, obvykle telefónne číslo, na ktorom môže zákazník získať ďalšie informácie alebo podať objednávku na propagovaný tovar
has name: teleshoping s priamou reakciou
is related to: Termín:direct response marketing
is related to: Termín:zákazník
is related to: Termín:reklama
is taken from: PODĽA Kotler, Ph., Armstrong, G., Saunders, J., Wong, V.: Moderní marketing. 2007.
display title of: teleshoping s priamou odozvou
wiki page modification date: 2016-07-12T07:12:23Z
modification date#aux: 2457581.8002662
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