Term-C3-ADn-3Aserdukt
type: Ontology
creation date: 2026-08-31T03:50:22+02:00
imports: http://semantic-mediawiki.org/swivt/1.0

serdukt
type: Subject
type: Category:Marketing
type: Category:Terms
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aserdukt
wiki namespace: 3032
wiki page content language: sk
belongs to field: marketing
has acceptability: Zastaraný
has approval level: 1
has comment: Termín vznikol spojením anglických slov ''services'' a ''product''.
has definition: spájanie výrobku so službou, s komplementárnym tovarom či službou s cieľom vytvárať komplexnú ponuku
has name: serdukt
is related to: Termín:integrujúci marketing
is related to: Termín:produkt
is related to: Termín:služba
is taken from: PODĽA Od produktu včerejška k serduktum zítřka, IOManagement Zeitschrift. In: Moderní řízení, 6/1992, str. 40-45.
display title of: serdukt
wiki page modification date: 2016-10-11T07:48:19Z
modification date#aux: 2457672.8252199
wiki page sort key: serdukt

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