Term-C3-ADn-3Adistrib-C3-BAcia
type: Ontology
creation date: 2026-04-17T17:33:16+02:00
imports: http://semantic-mediawiki.org/swivt/1.0

distribúcia
type: Subject
type: Category:Ekonómia
type: Category:Marketing
type: Category:Terms
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Adistrib-C3-BAcia
wiki namespace: 3032
wiki page content language: sk
belongs to field: logistika
belongs to field: distribúcia
belongs to field: obchod
belongs to field: marketing
has acceptability: Odporúčaný
has approval level: 1
has comment: Distribúcia má dve súčasti – akvizičnú a fyzickú. Akvizičná distribúcia (akvizícia, súhrnný názov používaný na rôzne činnosti, ktoré slúžia na získavanie nových zákazníkov, predplatiteľov, inzerentov a realizáciou tovaru), v niektorých odborných prameňoch uvádzaná i ako administratívna je súčasť distribúcie, ktorej úlohou je vybrať, zabezpečiť, zorganizovať, riadiť nehmotný pohyb tovaru a služieb. To znamená tovar ponúkať, kontrahovať, finančne, právne, zmluvou zabezpečovať – čiže zabezpečovať všetky činnosti súvisiace s prípravou realizácie tovaru a služieb na trhu, s komercializáciou produktu. V najnovších odborných prameňoch sa táto súčasť distribúcie nazýva aj transakčná distribúcia. Transakcia – výsledok dohovoru o výmene medzi účastníkmi trhu. Transakčná funkcia je funkciou distribúcie, ktorú realizujú účastníci distribúcie. Fyzická distribúcia je tá súčasť distribúcie, ktorá sa zaoberá reálnym zabezpečovaním hmotného pohybu tovaru a služieb. V závislosti na použitej stratégii, možno zaznamenať distribúciu exkluzívnou, intenzívnou a selektívnou.
has definition: súbor operácií, ktorými sa tovar, resp. produkt, služba z oblasti výroby odovzdáva k dispozícii spotrebiteľovi alebo používateľovi v správnom množstve, kvalite, cene, mieste a čase
has name: distribúcia
is related to: extenzívna distribúcia
is related to: selektívna distribúcia
is related to: exkluzívna distribúcia
is related to: duálna distribúcia
is related to: distribučné centrum
is taken from: Viestová, K. – Štofilová, J.: Malý lexikón marketingu. Trenčín: Inštitút aplikovaného manažmentu 2012.
display title of: distribúcia
wiki page modification date: 2021-04-21T13:54:14Z
modification date#aux: 2459326.0793287
wiki page sort key: distribúcia

Termín:distribúcia# QUERYb69c3da657a266e7f08b7393405c6e38
type: Subject
master page: distribúcia
wiki namespace: 3032
query depth: 0
query format: list
query size: 1
query string: Odporúčaný
wiki page sort key: distribúcia

Termín:distribúcia# 5b32069d44ee84d5dc771ed4b89428c0
type: Subject
master page: distribúcia
wiki namespace: 3032
has localized form: place
is in language: en
is localization of: Term
wiki page sort key: distribúcia

B2C
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3AB2C
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: B2C

bod predaja
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Abod_predaja
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: bod predaja

business-to-consumer
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Abusiness-2Dto-2Dconsumer
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: business-to-consumer

C2B
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3AC2B
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: C2B

C2C
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3AC2C
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: C2C

cash and carry
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Acash_and_carry
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: cash and carry

channel theory
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Achannel_theory
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: channel theory

consumer-to-business
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aconsumer-2Dto-2Dbusiness
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: consumer-to-business

consumer-to-consumer
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aconsumer-2Dto-2Dconsumer
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: consumer-to-consumer

convenience store
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aconvenience_store
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: convenience store

cross-sell
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Across-2Dsell
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: cross-sell

cross-selling
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Across-2Dselling
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: cross-selling

diskontná predajňa
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Adiskontn-C3-A1_predaj-C5-88a
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: diskontná predajňa

dispozičné riešenie predajne
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Adispozi-C4-8Dn-C3-A9_rie-C5-A1enie_predajne
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: dispozičné riešenie predajne

distribučné centrum
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Adistribu-C4-8Dn-C3-A9_centrum
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: distribučné centrum

distribučné kanály
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Adistribu-C4-8Dn-C3-A9_kan-C3-A1ly
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: distribučné kanály

duálna distribúcia
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Adu-C3-A1lna_distrib-C3-BAcia
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: duálna distribúcia

exkluzívna distribúcia
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aexkluz-C3-ADvna_distrib-C3-BAcia
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: exkluzívna distribúcia

extenzívna distribúcia
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aextenz-C3-ADvna_distrib-C3-BAcia
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: extenzívna distribúcia

factory outlet
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Afactory_outlet
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: factory outlet

firemná továrenská predajňa
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Afiremn-C3-A1_tov-C3-A1rensk-C3-A1_predaj-C5-88a
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: firemná továrenská predajňa

fun shopping
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Afun_shopping
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: fun shopping

hobby market
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Ahobby_market
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: hobby market

hybridná spoločnosť
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Ahybridn-C3-A1_spolo-C4-8Dnos-C5-A5
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: hybridná spoločnosť

impulzívny tovar
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aimpulz-C3-ADvny_tovar
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: impulzívny tovar

kamenný obchod
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Akamenn-C3-BD_obchod
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: kamenný obchod

kolektívne nakupovanie
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Akolekt-C3-ADvne_nakupovanie
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: kolektívne nakupovanie

krížové kupóny
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Akr-C3-AD-C5-BEov-C3-A9_kup-C3-B3ny
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: krížové kupóny

logistika
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Alogistika
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: logistika

maloobchod
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amaloobchod
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: maloobchod

marketingová logistika
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amarketingov-C3-A1_logistika
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: marketingová logistika

marketingové kanály
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amarketingov-C3-A9_kan-C3-A1ly
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: marketingové kanály

merchandising
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amerchandising
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: merchandising

mestská logistika
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amestsk-C3-A1_logistika
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: mestská logistika

miesto predaja
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amiesto_predaja
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: miesto predaja

multi-channel selling
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amulti-2Dchannel_selling
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: multi-channel selling

multilevel marketing
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amultilevel_marketing
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: multilevel marketing

nonstore retailing
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Anonstore_retailing
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: nonstore retailing

obchodný reťazec
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aobchodn-C3-BD_re-C5-A5azec
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: obchodný reťazec

osobný predaj
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aosobn-C3-BD_predaj
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: osobný predaj

outsourcing
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aoutsourcing
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: outsourcing

podniková predajňa
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Apodnikov-C3-A1_predaj-C5-88a
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: podniková predajňa

point of sale
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Apoint_of_sale
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: point of sale

P.o.S.
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3AP.o.S.
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: P.o.S.

pozičná stratégia
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Apozi-C4-8Dn-C3-A1_strat-C3-A9gia
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: pozičná stratégia

pozičné poplatky
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Apozi-C4-8Dn-C3-A9_poplatky
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: pozičné poplatky

predajné miesto
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Apredajn-C3-A9_miesto
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: predajné miesto

prémiové balenie
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Apr-C3-A9miov-C3-A9_balenie
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: prémiové balenie

priamy predaj
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Apriamy_predaj
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: priamy predaj

programy
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aprogramy
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: programy

retailer
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aretailer
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: retailer

retail park
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aretail_park
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: retail park

retrodistribúcia
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aretrodistrib-C3-BAcia
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: retrodistribúcia

RFID
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3ARFID
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: RFID

samoobsluha
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Asamoobsluha
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: samoobsluha

second hand
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Asecond_hand
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: second hand

selektívna distribúcia
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aselekt-C3-ADvna_distrib-C3-BAcia
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: selektívna distribúcia

sieťový marketing
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Asie-C5-A5ov-C3-BD_marketing
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: sieťový marketing

štandardizácia marketingu
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3A-C5-A1tandardiz-C3-A1cia_marketingu
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: štandardizácia marketingu

stratégia ťahu
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Astrat-C3-A9gia_-C5-A5ahu
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: stratégia ťahu

stratégia tlaku
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Astrat-C3-A9gia_tlaku
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: stratégia tlaku

systémy POS
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Asyst-C3-A9my_POS
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: systémy POS

trade marketing
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Atrade_marketing
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: trade marketing

vložené kupóny
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Avlo-C5-BEen-C3-A9_kup-C3-B3ny
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: vložené kupóny

x-sell
type: Subject
page: http://terminologickyportal.sk/wiki/Term-C3-ADn-3Ax-2Dsell
wiki namespace: 3032
wiki page content language: sk
is related to: distribúcia
wiki page sort key: x-sell

Is related to
type: ObjectProperty
page: http://terminologickyportal.sk/wiki/Atrib-C3-BAt-3AIs_related_to
wiki namespace: 102
wiki page content language: sk
wiki page sort key: Is related to
type: wpg