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	<owl:Ontology rdf:about="http://terminologickyportal.sk/wiki/Special:ExportRDF/Term-C3-ADn-3APPC_reklama">
		<swivt:creationDate rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2026-04-18T04:55:13+02:00</swivt:creationDate>
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		<rdf:type rdf:resource="http://terminologickyportal.sk/wiki/Special:URIResolver/Category-3ATerms"/>
		<rdfs:label>PPC reklama</rdfs:label>
		<rdfs:isDefinedBy rdf:resource="http://terminologickyportal.sk/wiki/Special:ExportRDF/Term-C3-ADn-3APPC_reklama"/>
		<swivt:page rdf:resource="http://terminologickyportal.sk/wiki/Term-C3-ADn-3APPC_reklama"/>
		<swivt:wikiNamespace rdf:datatype="http://www.w3.org/2001/XMLSchema#integer">3032</swivt:wikiNamespace>
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		<property:Belongs_to_field rdf:datatype="http://www.w3.org/2001/XMLSchema#string">marketing</property:Belongs_to_field>
		<property:Has_acceptability rdf:datatype="http://www.w3.org/2001/XMLSchema#string">Odporúčaný</property:Has_acceptability>
		<property:Has_approval_level rdf:datatype="http://www.w3.org/2001/XMLSchema#double">1</property:Has_approval_level>
		<property:Has_context rdf:datatype="http://www.w3.org/2001/XMLSchema#string">Pri platenom vyhľadávaní marketéri podniku v nepretržitej aukcii pridávajú svoje ponuky na kľúčové slová slúžiace ako náznaky záujmu spotrebiteľa o výrobok. Keď spotrebiteľ zadá pomocou vyhľadávačov Google, Yahoo alebo Bing niektoré z týchto kľúčových slov, môže sa nad výsledkami alebo vedľa nich zobraziť reklama podniku v závislosti od sumy ponúknutej podnikom a od algoritmu, ktoré vyhľadávač využíva na určenie relevancie reklamy pre určité kľúčové slová.</property:Has_context>
		<property:Has_context_from rdf:datatype="http://www.w3.org/2001/XMLSchema#string">Viestová, K. a kol.: Marketing. Výklad pojmov. 2014.</property:Has_context_from>
		<property:Has_definition rdf:datatype="http://www.w3.org/2001/XMLSchema#string">model internetovej reklamy, ktorú zadávatelia platia na základe počtu kliknutí</property:Has_definition>
		<property:Has_name rdf:datatype="http://www.w3.org/2001/XMLSchema#string">PPC reklama</property:Has_name>
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		<property:Is_related_to rdf:resource="&wiki;Term-C3-ADn-3Amarketingov-C3-A1_komunik-C3-A1cia"/>
		<property:Is_related_to rdf:resource="&wiki;Term-C3-ADn-3Areklama"/>
		<property:Is_synonymous_with rdf:resource="&wiki;Term-C3-ADn-3Aplaten-C3-A9_vyh-C4-BEad-C3-A1vanie"/>
		<property:Is_synonymous_with rdf:resource="&wiki;Term-C3-ADn-3Akontextov-C3-A1_reklama"/>
		<property:Is_synonymous_with rdf:resource="&wiki;Term-C3-ADn-3Apay_per_click"/>
		<property:Is_taken_from rdf:datatype="http://www.w3.org/2001/XMLSchema#string">PODĽA Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. 2010</property:Is_taken_from>
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		<property:Has_query rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama-23_QUERYb69c3da657a266e7f08b7393405c6e38"/>
		<property:Has_query rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama-23_QUERY814354c633a0d05669cd97e86b309e2f"/>
		<property:Display_title_of rdf:datatype="http://www.w3.org/2001/XMLSchema#string">PPC reklama</property:Display_title_of>
		<swivt:wikiPageModificationDate rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2016-07-12T06:29:06Z</swivt:wikiPageModificationDate>
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		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">PPC reklama</swivt:wikiPageSortKey>
		<property:Has_subobject rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama-23_5d1500cf4808529b22aca7af40931cf3"/>
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		<swivt:masterPage rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama"/>
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		<property:Query_string rdf:datatype="http://www.w3.org/2001/XMLSchema#string">[[:Kategória:Marketing]]</property:Query_string>
		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">PPC reklama</swivt:wikiPageSortKey>
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		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">PPC reklama</swivt:wikiPageSortKey>
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		<swivt:masterPage rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama"/>
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		<property:Query_string rdf:datatype="http://www.w3.org/2001/XMLSchema#string">[[:Termín:PPC reklama]]</property:Query_string>
		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">PPC reklama</swivt:wikiPageSortKey>
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	<swivt:Subject rdf:about="http://terminologickyportal.sk/wiki/Special:URIResolver/Term-C3-ADn-3APPC_reklama-23_5d1500cf4808529b22aca7af40931cf3">
		<swivt:masterPage rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama"/>
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		<property:Has_localized_form rdf:datatype="http://www.w3.org/2001/XMLSchema#string">pay per click advertising</property:Has_localized_form>
		<property:Is_in_language rdf:datatype="http://www.w3.org/2001/XMLSchema#string">en</property:Is_in_language>
		<property:Is_localization_of rdf:datatype="http://www.w3.org/2001/XMLSchema#string">Term</property:Is_localization_of>
		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">PPC reklama</swivt:wikiPageSortKey>
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	<swivt:Subject rdf:about="http://terminologickyportal.sk/wiki/Special:URIResolver/Term-C3-ADn-3Amobiln-C3-A1_reklama">
		<rdfs:label>mobilná reklama</rdfs:label>
		<rdfs:isDefinedBy rdf:resource="http://terminologickyportal.sk/wiki/Special:ExportRDF/Term-C3-ADn-3Amobiln-C3-A1_reklama"/>
		<swivt:page rdf:resource="http://terminologickyportal.sk/wiki/Term-C3-ADn-3Amobiln-C3-A1_reklama"/>
		<swivt:wikiNamespace rdf:datatype="http://www.w3.org/2001/XMLSchema#integer">3032</swivt:wikiNamespace>
		<swivt:wikiPageContentLanguage rdf:datatype="http://www.w3.org/2001/XMLSchema#string">sk</swivt:wikiPageContentLanguage>
		<property:Is_related_to rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama"/>
		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">mobilná reklama</swivt:wikiPageSortKey>
	</swivt:Subject>
	<swivt:Subject rdf:about="http://terminologickyportal.sk/wiki/Special:URIResolver/Term-C3-ADn-3Akontextov-C3-A1_reklama">
		<rdfs:label>kontextová reklama</rdfs:label>
		<rdfs:isDefinedBy rdf:resource="http://terminologickyportal.sk/wiki/Special:ExportRDF/Term-C3-ADn-3Akontextov-C3-A1_reklama"/>
		<swivt:page rdf:resource="http://terminologickyportal.sk/wiki/Term-C3-ADn-3Akontextov-C3-A1_reklama"/>
		<swivt:wikiNamespace rdf:datatype="http://www.w3.org/2001/XMLSchema#integer">3032</swivt:wikiNamespace>
		<swivt:wikiPageContentLanguage rdf:datatype="http://www.w3.org/2001/XMLSchema#string">sk</swivt:wikiPageContentLanguage>
		<property:Is_synonymous_with rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama"/>
		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">kontextová reklama</swivt:wikiPageSortKey>
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	<swivt:Subject rdf:about="http://terminologickyportal.sk/wiki/Special:URIResolver/Term-C3-ADn-3Apay_per_click">
		<rdfs:label>pay per click</rdfs:label>
		<rdfs:isDefinedBy rdf:resource="http://terminologickyportal.sk/wiki/Special:ExportRDF/Term-C3-ADn-3Apay_per_click"/>
		<swivt:page rdf:resource="http://terminologickyportal.sk/wiki/Term-C3-ADn-3Apay_per_click"/>
		<swivt:wikiNamespace rdf:datatype="http://www.w3.org/2001/XMLSchema#integer">3032</swivt:wikiNamespace>
		<swivt:wikiPageContentLanguage rdf:datatype="http://www.w3.org/2001/XMLSchema#string">sk</swivt:wikiPageContentLanguage>
		<property:Is_synonymous_with rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama"/>
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	<swivt:Subject rdf:about="http://terminologickyportal.sk/wiki/Special:URIResolver/Term-C3-ADn-3Aplaten-C3-A9_vyh-C4-BEad-C3-A1vanie">
		<rdfs:label>platené vyhľadávanie</rdfs:label>
		<rdfs:isDefinedBy rdf:resource="http://terminologickyportal.sk/wiki/Special:ExportRDF/Term-C3-ADn-3Aplaten-C3-A9_vyh-C4-BEad-C3-A1vanie"/>
		<swivt:page rdf:resource="http://terminologickyportal.sk/wiki/Term-C3-ADn-3Aplaten-C3-A9_vyh-C4-BEad-C3-A1vanie"/>
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		<property:Is_synonymous_with rdf:resource="&wiki;Term-C3-ADn-3APPC_reklama"/>
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		<rdfs:label>Is related to</rdfs:label>
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		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">Is related to</swivt:wikiPageSortKey>
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		<rdfs:label>Is synonymous with</rdfs:label>
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		<swivt:wikiPageSortKey rdf:datatype="http://www.w3.org/2001/XMLSchema#string">Is synonymous with</swivt:wikiPageSortKey>
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